The patented rivet was later incorporated into the company's jean design and advertisements.Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s.The first denim jacket was created circa 1880 by denim legend and Levi's founder Levi Strauss.Strauss is credited with designing the first-ever jeans in 1870 as a durable, breathable utility garment for cowboys, railroad engineers, and miners to wear during the gold rush out West.Note Justin's one-button denim blazer.2015: The Levi's Trucker jacket, derived from the initial 1880 style, continues to be a classic, and the brand offers many variations on it.The latest is the Commuter, designed for those who commute to work by bike.Levi’s is the first brand to use the technology, and used its classic commuter trucker jacket to house it all.
With this launch, there’s good reason to believe that the future of technology is going to be a stylish one.
Fortunately for us, technological powerhouse Google and Americana brand Levi’s wanted to change that sentiment.
At South by Southwest this past March, the two brands announced their collaboration on the first piece of wearable technology that could truly be considered wearable.
It creates a pseudo touchscreen around the left wrist, where you can “gesture” (tap twice, brush out, brush in) to enable whatever function you assign to each gesture.
You can set it to read you directions, pause songs, have texts read, and more.